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Customer guidance: there for you

The SQDC doesn’t just sell, it guides. This means it focuses on customers and their needs, the better to support them, without encouraging use or purchase.

Our ambition: Provide personalized, accessible and effective guidance.



“At the SQDC, my advisor can guide me to what suits me best.”

For us, it starts with the customer. We’re here for you, wherever you choose to shop. Questions, advice, discoveries—all you need to do is ask.


“At the SQDC, I enjoy access to the products and services I’m looking for.”

For us, it’s a given that people have different tastes. That’s why we provide options for a range of experiences and there’s always something new.


“At the SQDC, it’s all so simple and easy.”

For us, the experience is key. Everything is clear and straightforward, from the moment you enter untill the moment you leave, and on our website too. It just works.


“At the SQDC, I pay a fair price for the product I choose.”

For us, the price has to be right.Whatever you purchase, we’ve struck the right balance between quality and price.